Overview
Sun & Snow is a leader in winter sports, boot fitting, and team swim since the mid 70’s. While their services and reputation had grown over the past several decades, the brand did not reflect the caliber of service and products they offer to families and individuals. s3d worked closely with Sun & Snow ownership to define and position their brand. Once complete, a flexible identity system was built to accommodate their different locations/environments. Design applications included customer-facing and internal business papers, environmental/way finding, fleet identification, shirts/uniforms, event promotions, shopping bags, stickers, patches and other store ephemera. s3d also started and continues to oversee an internship program to maintain brand consistency and quality.