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I practice what I teach.

Founded by Chad Reichert in 1995, spirit3design is a multidisciplinary design practice based in Ann Arbor, Michigan.The studio excels in creative problem solving, dynamic story telling and design thinking. We help businesses make informed design decisions that will positively impact their future. We value long-lasting relationships, celebrate collaboration and see tomorrow as an opportunity for change.

About Chad Reichert

Chad has lectured nationally and abroad on topics including typography, motion design and design education. His recent presentations include TypeCon, Design Incubation Colloquium 7.1, MODE,  among many others. He has been recognized by various organizations including AIGA, ACD, CASE. His typographic work has been featured at Typeforce. He was a curator of two international graphic design exhibitions: “Revolution:Evolution” and “Bleed, Lead, Kern”.

Chad is Co-founder of spirit3foundation, a charitable purpose organization that is committed to supporting the production, consumption and distribution of food resources in financially insecure communities. He was also Co-founder and Design Director of Kaya Foundation, a non-profit organization committed to preserving tropical rain forests thru innovative relief strategies that benefit the poor.

Chad was President of AIGA Detroit, the Professional Association for Design. In that capacity he created opportunities to celebrate the rich heritage of Michigan graphic design and increase awareness of that tradition regionally and nationally. Prior to that position he served as Programming Chair.

Chad is also Professor of Communication Design at the College for Creative Studies in Detroit where he teaches typography, motion design, graphic design and graphic design history. He is a contributor to “Teaching Motion Design” edited by Steven Heller and was faculty of ReProgram, the international graphic design summer program based in the Netherlands. Prior to CCS he held teaching appointments at University of Wisconsin–Stout and Valparaiso University.

Chad received his BSFA in graphic design & photography from Valparaiso University, attended graduate school at the California Institute of Arts and completed his MFA in graphic design from the Minneapolis College of Art and Design.

Connect

@instagram
@linkedin
@spirit3foundation
@popupprovisions

Services

Type Design
Brand Strategy
Identity Development
Publication and Editorial Design
Event Promotions
Social Media Consulting
Design Writing & Research

Clients

Ann Arbor Christian School
Compuware
Community Living Centers
Ford Motor Company
Forgotten Harvest
General Motors
JAC Products
Kaya Foundation
The Kresge Foundation
Marriageable
Parameter Statistics
Quicken Loans
The Ravens Club
Sun & Snow
Tandem Tile
Volkswagen