Pixelgawker

By: Megan Deal

What is Good Design? Aubrey and I started to address this question in an earlier conversation, found here. In typical ichat fashion, we began to pose simple questions while exchanging impromptu ideas, barely scraping the surface of what could have evolved into a complex discussion. Our conversation resulted from the aggravating circumstances we deal with “on the job,” where “good” design boils down to one thing: Sophisticated color palette, elegant well-kerned type, simple-structured modular grid, and plenty of white space. Add some iridescent glitter, send it off the the lasar-cutter and you’ve got yourself one “well-designed” greeting card, good enough to sell for at least $3.95. My intention here is not to discredit my place of employment. (I think I’ve done that enough over the past few weeks) My point is simply that “good” design for some merely implies a style. If it looks “designy,” (or rather like it was born straight out of the Modern era), then it must be good. Plain and simple.

This question of “good” design has led me to think about the role of design in society, what it can be used for, and who can be effected by it. Is good design merely a subjective call on style? Is good design, responsible design? Is it socially conscience? Does it reach a broad audience? Can it make a difference? As developing graphic designers, we’re harnessing talents that can be used to greatly effect the way that people perceive the world. Who we choose to work with and what we choose to do with our skill will depend on the individual. But I would suggest that social responsibility has become an inherent part of design; an issue that cannot be neglected, like it or not.

At this point, I have nothing but questions regarding this complex topic. I’m interested in sharing some ideas with one another, and developing the issue further. I’m anxious to learn where others stand on this topic, and how, if at all, you see social responsibility shaping your role as a young designer…

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