faculty

chad reichert
creichert@collegeforcreativestudies.edu
associate professor
ccs communication design

office hours by appointment:

mon/tues/wed/thur
3:30-4:30pm

276: Intro to Visual Communications

Class Schedule

week 15    click-for-printable-week

12.13

agenda: final presentation of posters and collage books. each student is required to hand in project documentation:

  1. posters: press quality pdf due: "lastname_firstname_theme.pdf"
  2. poster statement: lastname_firstname.rtf or.txt (not .doc)
  3. collage books bound and named properly.
  4. process book bound and named properly.

assignment: vacation!

12.11

agenda: paper swap. bring in your extra paper and cash. i'll bring some treats. workday and production. binding day.

assignment: finish all projects. have everything labeled correctly.

week 14    click-for-printable-week

12.06

agenda: poster critique and workday. binding day.

assignment: respond to critique.

12.04

agenda: workday. review poster progress via digital pdf's. discuss book bindings. perfect binding demo.

assignment:final drafts of (2) 24x36 inch posters are due. format tbd.

week 13    click-for-printable-week

11.29

agenda: poster critique and workday.

assignment: respond to critique. begin construction of collage/montage book. have binding method decided and show example next class.

11.27

agenda: workday. focus on building narrative with visual/verbal balance.

assignment: full drafts of (2) 24x36 inch posters are due. tiled or plotter printer is fine. full size and trimmed.

week 12    click-for-printable-week

11.22

agenda: turkey

assignment: eat & sleep

11.20

agenda: class critique

assignment: based on critique choose final direction and begin to build full drafts of (2) 24x36 inch posters.

week 11    click-for-printable-week

11.15

agenda: review of 4 half scale draft posters/ statement / prototypes.

homework: based on your critique you will revise and refine 4 posters. have printed out, half scale, trimmed and hung.
11.13

agenda: review more type/video prototypes. workday. focus on analog/digital transition.

homework: draft posters are due. have 2/3 sentence statement written that explains what you are trying to communicate. more video/type prototypes.

week 10    click-for-printable-week

11.08

agenda: video prototype discussion. collage book discussion. review phase 6. workday.

homework: transition to full scale poster series - phase 6. use 11 x 16.2 inch templates. pick 4 collages from your body of work and begin translation to posters. you will spin the pantone wheel of color to determine how many colors you may use in your series. begin clean up and assembly of collages for book. deadline for book is final day of class, dec 14.

11.06

agenda: class critique. video prototyping presentation.

homework: 10-15 video captures. focus on diversity and range of abstraction.

week 9    click-for-printable-week

11.01

agenda: workday. watch "objectified." video/iphone technique discussion.

homework: 10 more collages due... fill in the gaps.

10.31

agenda: critique of compositions. work day - collage construction.

homework: respond to critique. begin to divide your collages into the specified categories and understand where you need more/less work.

week 8    click-for-printable-week

10.25

agenda: meet at ccs library on ford campus. image research. presentation of collage examples.

assignment: minimum of 15 new compositions due with varying focus on illustration/typography/photography as primary. printed templates are available on my desk. focus on space, scale change, juxtaposition of techniques and mediums. be aware of your signifiers and compose with intent. be sure to record name and date on each template.

10.23

agenda: minimum of 5 exercises due. class critique. work/charrette session.

assignment: respond to critique. focus on 6 new compositions with focus on connotative and type primary.

week 7    click-for-printable-week

10.18

agenda: final hang of 10/10. design charettes continued.

homework: make progress on montage/collage exercises.

10.16

agenda: 10/10 final check-in. design charettes begin.

homework: final production and printing of 10/10 have ready to hang. plan your spacing and grid relationships in illustrator (using art boards) before you hang on wall.

week 6    click-for-printable-week

10.11

agenda: jeff rogers type workshop. meet in ad space. bring laptop, pen, paper and download adobe capture on your phone.

homework: continue refining 10/10. collect supplies and image/type for design charettes. read phase 4 explaination.

10.09

agenda: review of 10/10. collage/montage lecture and workday

homework: respond to critique and refine compositions.

week 5    click-for-printable-week

10.04

agenda: desk crits (digital review) and workday.

homework:

1. have your 10/10 drafts (tiling is okay) ready for print review that demonstrate size, scale, color, space and exaggeration. work to extend your design vocabulary by modifying typographic forms (cut, divide, etc.) and creating stronger relationships between type and image.
2. be ready to hang, organize and display in and around the class room space.
3. make more than you need and pick 10/10 that help create a series that builds on one another and demonstrates range and diversity.
4. begin collecting images for phase 4 of the project.

10.02

agenda: critique of 10/10 images. workday.

homework: respond to critique and make refinements. focus on function of objects: how it works, it's different functions, why does it move, and what comes before and after it's use. for variety and diversity utilize the type families and point size range specified in the project brief. gently use photoshop to create nuanced movement and textures in your compositions. no filters.

week 4    click-for-printable-week

09.27

agenda: critique of 2/2 image/text compositions. lecture on type/image relationship. workday.

assignment: respond to critique. continue to play and build. revise and new. 10/10.

09.25

agenda: photo books due. review of (4) starter compositions. discussion of language filtering. work day

assignment: continue developing your body of new photo/text compositions. build 2/2 images utilizing variety of sizes stipulated in the project sheet. instructions from the project sheet "within the composition start by considering one to three words that represent the essence of the statement. explore hierarchies in the typography by using scale, location, value, size, texture. be sensitive to how the language changes the viewers understanding of the image." please refer back to the project sheet for the remainder of the instructions.

week 3    click-for-printable-week

09.20

agenda: research paper is due. workday.

homework: photography is due. (20) 10 x 10 inch b/w laser prints due. have printed, count and bound for the beginning of class. 4 text/image compositions are due.

09.18

agenda: review photography. workday.

homework: complete research paper. respond to critique and reshoot if necessary.

week 2    click-for-printable-week

09.13

agenda: review draft paper. desk crits. work day.

homework: first round of photographs are due. have minimally half of your required photographs for each of the categories specified on your project sheet. please label each photograph with the category and if they are connotative or denotative. be sure to show range, diversity and experimentation in your work but understand they are all part of the same series. this presentation will be projected. please have photographs in keynote.

09.11

agenda: group discussion centered around core values, connotation, denotation and signifiers. final object selection. adobe lightroom discussion and demo. continue writing/draft of outline.

homework: two-page research paper draft using 10/14 minion pro (NO ALL CAPS).

week 1    click-for-printable-week

09.06

agenda: object discussion and photo demo.

homework: scrutinize object and begin writing research paper. bring your dslr or check one out from a/v check out on the ford campus.

09.04

welcome back to school and the start of fall semester.

agenda: introductions, expectations, overview of course syllabus and class requirements. project 1 to begin immediately. this is our home for the next 16 weeks. all documentation, communication and resources can be found here. please check this site regularly for updates, assignments and the unlikely event of a cancelled class announcement.

homework: pick out 3 objects. evaluate historical, contemporary, usage, connotation (the set of associations implied by a word or image in addition to its literal meaning) and denotation (the explicit or direct meaning or set of meanings of a word or image).

  1. Does the object have a visually engaging form?
  2. What are the denotations associated with the object?
  3. What are the connotations associated with the object?
  4. How does the object make you feel, happy, sad? Does the object trigger memories?
  5. What stories does the object tell? Are the stories associated with use, such as a wrench? Is it associated with gender male or female? Is the object associated with age or physical ability?