s3d chad reichert

Select Projects (2011—2017)

Bio Studio


The Ravens Club
The Ravens Club
The Ravens Club
The Ravens Club
The Ravens Club
The Ravens Club
The Ravens Club
The Ravens Club
The Ravens Club
The Ravens Club

The Ravens Club

Comprehensive Brand Identity + Web


Location
Ann Arbor, MI

Overview
The Ravens Club is a 100 seat craft bar and farm-to-table restaurant specializing in rustic American fare. Whether it's obscure cuts of meat in the kitchen, house made bitters or syrups behind the bar, or live weekly jazz in the front of the house, TRC strives to create a memorable and authentic experience.

It was important that the design of the identity not only reflect the fun, sophisticated environment but also the attention to detail and handmade quality of the food and drinks.

Allowing the staff to stamp and write directly on the labels and menus emphasized the authenticity and sincerity of their products while ensuring freshness. It was also important to use design as an opportunity to educate patrons on the craft-cocktail process and make the experience as welcoming as possible.