s3d chad reichert

Select Projects (2011—2017)

Bio Studio


Sun & Snow
Sun & Snow
Sun & Snow
Sun & Snow
Sun & Snow
Sun & Snow
Sun & Snow

Sun & Snow

Branding and Comprehensive Identity


Location
Ann Arbor and Plymouth, MI

Overview
Sun & Snow believes in providing their customers world class service while offering the best equipment and gear available. They strive to promote year round fitness and activity while inspiring others to reach their fullest potential.

Sun & Snow is a leader in winter sports, boot fitting, and team swim since the mid 70’s. While their services and reputation have grown over the past several decades, the brand has not reflected the caliber of service and products they offer to athletes across SE Michigan.

Over the course of 6 months, we developed a complete rebrand and visual identity for Sun & Snow. By redefining their mission, promise and essence, we were able to help build a more responsive culture while providing them with the communications tools they needed to grow and adapt to the ever-changing retail landscape. Since the rebrand has been complete, spirit3design has supervised and directed a team of interns to help implement the system and strategy across all channels.

Poster collaboration with Zack Skynar and Josh Damesworth

More images coming soon.