s3d chad reichert

Select Projects (2011—2017)

Bio Studio


Jita Kyoei
Jita Kyoei
Jita Kyoei
Jita Kyoei
Jita Kyoei
Jita Kyoei
Jita Kyoei
Jita Kyoei
Jita Kyoei
Jita Kyoei
Jita Kyoei

Jita Kyoei

Community Impact


Overview
Jita Kyoei (pronounced ji-ta-key-oy), is a Japanese phrase that means mutual welfare and benefit. It refers to the respect he felt one should have for others and the genuine interest in seeing them succeed.

Inspired by Japanese vernacular graphics and designed for family and friends, this t-shirt and poster series stands as a playful but poignant reminder of how all creatures great and small should treat each other.

In the past 6 years, s3d has donated the sale proceeds to the Humane Society of the United States, the Michigan Humane Society, Warm Training Center, Food Gatherers, the Alpha House and Central Detroit Christian Corporation… important organizations making a difference in people's lives.

shirts titles in order:
Puffy the Fat Dragon, Hoot Cares, Bumpin' Penguins, Two Fishes, Alien Squid, Dog n' Bone, Farting Cow, Double Yolk, It's a Good Idea

poster titles:
1 if By Land, 2 if By Sea